Track what matters.
Grow what works.

Purchases, sign-ups, button clicks, form submissions. If it happens on your site, you can track it and see the results in real-time.

Track any action on your site

One function call. Pick a type, see the code. If JavaScript can detect it, WireBoard can track it.

// When a customer completes checkout

wireboard.event({
  category: 'purchase',
  action: 'checkout-complete',
  label: 'premium-plan',
  value: 149.00
});

Up and running in 3 steps

1

Add the tracking script

One line of JavaScript on your site. Works with any platform, any framework.

2

Define your events

Pick a category, action, and label. No config files, no build steps, no dashboard setup.

3

Watch results live

Events show up the moment they happen.

Live Events

Real-time funnels

Build conversion funnels that update as visitors move through each step. See exactly where people drop off and where they convert.

Combine sessions, page views, and custom events in any order. Each funnel step shows conversion rates from the previous step and from the first step. No waiting for batch processing.

Google Ads
WireBoard

Know which campaigns actually work

Full UTM parameter support built into every event. See which source, medium, campaign, content, and term drives the most conversions.

Filter any chart or report by UTM parameters. Compare campaigns side by side. Know within minutes if that newsletter you just sent, that ad you just launched, or that tweet you just posted is actually bringing people in.

Everything you need to track conversions

Live event feed

Every purchase, sign-up, and click appears the moment it happens. No delays, no batch processing.

purchase now
signup 2s
click 5s

Trend charts

Compare this week to last week, this month to last month.

Conversion funnels

Mix sessions, page views, and events. See drop-off in real-time.

UTM tracking

Every event captures campaign, source, and medium automatically.

spring-sale twitter cpc

Export your data

Download your reports or plug them into your existing data pipeline.

CSVCSV XLSXLS XLSXXLSX JSONJSON ODSODS

Scheduled exports

Automate recurring exports to S3, FTP or SFTP. Your data, delivered on your schedule.

S3
FTP
SFTP
WireBoard Analytics

Start tracking in minutes

Add the script, define your first event, and watch the data flow in. Free plan includes unlimited event types, real-time funnels, and full UTM support.